owdji

Logo design

timeless

Discover the work we've done

owdji - branding personnel
ader - association des énergies renouvelables
Epi Mobile - Association filière du pain
OGgang - équipe esport
TDW - agence photo/vidéo
Inventica - chaîne YouTube
FUKU - marque de vêtement
Valorant Orizon - compte twitter Esport

Creating a logo, the steps

1. Appointment

At the heart of my logo design process, the first meeting together is much more than a simple encounter. It’s the start of a collaborative partnership designed to bring your brand’s unique vision to life. Through a short, personalized workshop, we’ll explore the foundations of your identity, establish clear objectives and define the distinctive personality that will define your logo, graphic charter and brand image. This initial dialogue forms the foundation on which the entire design process rests, ensuring that every element of the logo accurately reflects your vision and establishes an authentic connection with your target audience.

2. Creation of 3 moodboards

Following our first meeting and fruitful discussions, we embarked on the exciting phase of moodboard creation (a moodboard is a board containing several artistic resources found on the web). We bring your vision to life by developing three distinct visual boards, each capturing a unique artistic direction. Inspired by the initial dialogue, we explore visual elements found on the internet to illustrate concepts, color palettes and graphic styles. These moodboards become visual windows, giving you the opportunity to choose the artistic path that resonates most with your brand. This is an essential step in defining the visual tone that will guide the subsequent creation of the logo and graphic charter, ensuring a harmonious fusion between your vision and our creative expertise.

3. Creation of 3 logos

With the inspiration drawn from the initial workshop and the artistic directions defined through the moodboards, we move on to the crucial phase of logo creation. Three unique propositions take shape, each meticulously designed to capture the essence of your brand. Choosing the perfect logo is a collaborative process; I’ll present you with these options so you can choose the one that best resonates with your vision. Each logo is the fruit of strategic and artistic reflection, combining elements of your corporate identity with innovative design principles. This stage marks the culmination of our collaboration, where creativity meets realization, and your brand comes to life through symbols that go beyond expectations.

4. Create variants of the selected logo

Once we’ve chosen the logo that best embodies your brand’s identity, we begin the final refinement phase. I create lightweight variants of the chosen logo, fine-tuning every detail to ensure optimum versatility in different contexts. Your involvement is essential in this process; I’m presenting you with these slight variations to ensure that the final logo perfectly meets your expectations. Once the logo is finalized, I move on to the exciting phase of creating the deliverables. You’ll receive the complete set of assets, including high-resolution logo files in various formats suitable for a multitude of media. Whether for packaging, social networks, advertising or other channels, I’m ready to bring your visual identity to life through striking creations. This step marks the beginning of the concrete implementation of your brand on various platforms, propelling your visual presence with consistency and professionalism.

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