Introduction
Epi Mobile association, which makes life easier for bread artisans, needed to create a graphic charter and a brand image to accompany their logo and begin to establish their presence in the market.
As part of this project, I was commissioned by NT Network to create a graphic charter.
Logo
Satoshi Meidum in italics is the font used with the icon. This modern, sober font adds a professional touch to your brand image. In view of the slanted base logo, italics are the obvious choice for a more coherent, harmonious look, as well as reinforcing the logo’s sense of movement. Given that the logo is longer than it is wide, the choice of a two-line horizontal layout for the brand name is the most coherent.
Color and iconography
Epi mobile is represented by colors evoking the bread domain. Crumb, an off-white used mainly as a background color. The crôute, main color for titles, illustrations, buttons etc…. Seed, secondary color used for small texts or other elements. These are colors with connotations of the luxury domain, which will indirectly represent Epi mobile’s qualitative service.
Like the moodboard illustrations, this iconography is intended to illustrate Epi mobile’s communication in a simple, friendly and artisanal way. This is made possible by their sketchy, sober and two-tone appearance.
Each of these icons is drawn on a background shape inspired by Vaud bread.
Thanks for reading all the way to the end! If you liked this project, don’t hesitate to contact me to realize the project of your dreams.
