EPI MOBILE
Feeding our region
2023
Services
Logo redesign
Brand strategy
Brand Design
Épi Mobile is an association active in the bread sector (but not only), facilitating the production and distribution of products made from organic wheat. In other words, Épi Mobile’s aim is to simplify the lives of local artisans – farmers, bakers, vendors – making high-quality regional products available to local residents, while supporting the local economy.
When the Épi Mobile team contacted me, their objective was to create a graphic charter that would serve as the basis for their future website. Together, we worked on an art direction that blends a sober, modern layout with hand-crafted iconography. This choice is accompanied by photographs of the region, and a color palette inspired by the bread industry: shades of beige, brown and black.
The first step in the project was to slightly rework the existing logo. The aim was to modernize it while making it compatible with the new graphic charter, to give it a timeless look that better reflects the brand’s values.
We also designed a unique artisanal iconography, inspired by the shapes of a Vaud bread. These visual elements, both simple and evocative, reinforce the link with local craftsmanship and terroir.
To illustrate the coherence and impact of this new visual identity, a sample flyer has been designed. It incorporates authentic photos of the region and artisan iconography, while highlighting Épi Mobile’s values: efficiency, proximity and support for local players.
This work has created a harmonious and engaging brand image, reflecting the association’s central objective: to make life easier for artisans and promote quality regional products, while supporting the local economy.
