Objectives
ADER, the association for the development of renewable energies, contacted me to help them revamp. Their objective was to return to the forefront with a new, effective, simple and modern identity, as well as a new website offering several advantages to ADER members.
Overview
The logo
Of the 4 logos proposed, the one selected was inspired by the former ADER logo. The new logo is intended to represent the earth, movement and ADER’s desire to raise public awareness of renewable energies:
Unique iconography
As part of our collaboration, we decided to create a sober and unique iconography. For the style of this iconography I decided to take my inspiration from the Causten Round typeface, using its unique features: a regular appearance with rounded corners.
We also had the idea of creating several icons unique to ADER: the windmill, renewable energies, the electric car etc… .
Website
As far as the website is concerned, we had a simple and precise objective: to create a website that adheres to the graphic charter, a website that is friendly, informative, responsive and unique: ader.ch
Thanks for reading all the way to the end! If you liked this project, don’t hesitate to contact me to realize the project of your dreams.
