ADER
Association for the development of renewable energies
2023
Services
Logo design
Brand strategy
Brand Design
ADER is an association committed to helping citizens make the transition to renewable energies and achieve the energy targets set for 2050. It works by facilitating access to information and promoting initiatives that enable everyone to adopt eco-actions and keep abreast of new technologies, legislation and news in this field.
The aim of our communication strategy with ADER was to convey information in a clear, simple and professional way, while reflecting the association’s core values: ecology, accessibility and dynamism.
The first step in this project was to modernize the old ADER logo, retaining its distinctive elements while breathing new vitality into it. The new logo, based on the Causten Round typeface, is a streamlined sans-serif, legible and warm thanks to its rounded ends.
The logo is also adaptive: in tight spaces, only the letter “A” accompanied by the wave is used. The wave, the logo’s central element, symbolizes both the forces of nature, such as water and wind, which help produce renewable energies, and the hope and movement towards a sustainable future for generations to come.
In addition to the logo, we designed a complete brand identity. This is based on a palette of bright colors, mixing yellow and green, which evoke energy and nature. The Causten Round font was used for its harmony with these values.
Customized iconography was also developed for ADER. Inspired by the soft shapes of typography, it illustrates messages in a friendly, professional manner. Among the icons created, some represent emblematic elements of the renewable energies sector, such as a windmill, an electric car, nuclear power and the wind.
Finally, the layout of the ADER website was designed in line with the principles defined for the visual identity. The site’s aim is to clearly and effectively convey the association’s values and commitments, while ensuring intuitive, user-friendly navigation.
